10 reasons behind enormous success of Baba Ramdev's Patanjali brand

Patanjali ayurved ltd formed in 2006, is one of the fastest growing FMCG(fast moving consumer goods) company of India. In 2015 its total sales grew to 5000 crores. It has over 4000 distributers,10000 stores and 100 megamarts across the country. It offers wide variety of products from oil/shampoo to rice and medicines. It is said to be entering in product market of jeans and other clothing too considering the demand of the time. During an interview Ramdev said ''Patanjali aims to set up 10 mega units, 50 semi mega units and many small scale units to compete with multinationals with the idea of swadeshikaran (indianism)''.It is an FMCG empire that was not in the competition of the big players even a couple of years back. Today, Baba Ramdev’s Patanjali is sweeping away everything in its path. From local stores to Amazon, Patanjali products are everywhere.

No other FMCG has grown so fast in India ,we present you some facts about how Patanjali became a giant in Indian marketplace. Here are the reasons behind overnight success of baba ramdev's Patanjali brand.

1. Strong community building or follower base - This brand has drawn hope from ancient wisdom. From last decade baba Ramdev has put a lot of effort in popularizing the concept of YOGA and AYURVEDA. In this time he has successfully built an extremely loyal community of followers. 'Important point to understand is that for a successful business an strong community is like solid foundation on which you can build a business that would really last for ages.( all the aspiring entrepreneurs take note).
2. Low pricing of Patanjali products - Instead of selling to retail trade through distributors, Patanjali group have their own branded outlets across the country. thus they can save a reasonable margin in distribution which translates into 20 to 25 % cost advantage and gives company to leverage to price its products 15-30 % cheaper than other brans in competition.
3. Feel of nature and wellness - Patanjali is wisely using ancient brand value of natural ayurvedic herbs in selling their products, branding them as herbal and claiming them to be better than rival's products. Patanjali is first brand which was turning idea of using natural products into a cult. Consumers in India like contemporary things, that spring from their cultural identity. The concept of ayush and Ayurveda has this appeal. Besides the consumer awareness about impact of harmful products, in what they eat or drink, has been growing rapidly( imagine how fast water purifier industry has grown in last decade). At the same time this brand offers products with no harmful products(as they claim during their marketing and advertisement).
4. Single brand strategy - Nestle has 100's of brands in India, Unilever also has many. but in Patanjali every product goes with single brand name-> PATANJALI. In multi brand strategy each brand requires its own marketing and promotional budget, and teams. But cutting it down to one brand makes the process easier. It also reduces your marketing spend, and this reduction can also be utilized to drop the maximum price \s. Besides Single brand strategy also makes consumer recognition of product easier. For example people will simply go to market and ask for soap of Patanjali instead of asking and choosing among various soaps of unilever company.
5. Tagline of swadeshi - They suggests that buying patanjali will contribute to the Indian economy as they are homegrown products,according to them money that we spend in these products stays in India and eventually comes back to us only. Idea of swadeshi which Baba Ramdev would promote from time to time in media and every time during his yoga campaign.
6. Promotion and marketing - They are spending a lot on aggressive marketing of the brand also. In tv advertisements you can see that every second or third ad is related to Patanjali brand. baba ramdev is himself seen marketing a lot of his products. As Adi Godrej has said ''Patanjali is riding on Ramdev's image,not products''.
7. Free consultation with medicines - This is also very important, in the market patanjali has three types of retail stores-Arogya Kendra, chikitsalya, and swadeshi Kendra . These stores are given the brand value of Patanjali and in return these stores provide , free consultation by certified medical practitioners . The fact that a trustworthy consultaion is free in an area as important as healthcare provides strong leverage to company itself.
8. Replicating of successful products - Top selling products are picked up from market and similar products are developed based on herbal formulation under Patanjali brand. Mostly they are replica's of successful products of multinational companies. take the example of atta noodles of patanjali which is replica of nestle's Maggie and divya chyawanprash which is replica of DABUR's chyawanprash.
9. Product variety - Patanjali offers products in wide range of FMCG group, which provides consumers a lot of options.
10. And last but not least don't ignore the God man culture of India, people will do whatever they are told to do by some Baba. Imagine some baba saying them to buy some oil/ghee/toothpaste. How tough is that ? 

 Patanjali brand is one of the fastest growing giant in the field of FMCG. It has proved that today business is not only about delivering good products but clever marketing strategies are also equally effective.
Anyway with Baba Ramdev, at this point, anything seems possible.


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The incident of 1989 which changed the political scenario in Tamilnadu

On 25 March 1989, Karunanidhi, then Chief Minister of Tamil Nadu and also the state's finance minister, stood up to read his budget speech, when he was interrupted by the opposition. Congress MLA Kumari Anandan spoke that police was harassing Jayalalithaa, then Leader of Opposition in the assembly, who also joined her in protest, arguing that Karunanidhi was using the police to harass her and was getting her phones tapped. She wanted the house to discuss this issue. 

Even before Karunanidhi could say anything, the assembly was in chaos, and Jayalalithaa screamed "People charged with criminal acts should not be allowed to present the budget”. She declared that Karunanidhi was corrupt. Karunanidhi replied with a retort - expunged from assembly records for being 'unparliamentary' - which made Jayalalithaa very angry. As one of her MLAs rushed towards Karunanidhi’s desk, he lost his balance and fell; DMK legislators dismantled the microphones and threw them at the opposition members, who flung slippers and books in response; one of Jayalalithaa’s MLAs tore the budget papers in half.

The speaker adjourned the House - which should have brought these shameful happenings to a close. It did not. While Jayalalithaa was coming out of the assembly, the then minister for public works, Durai Murugan, among Karunanidhi's favorites even today, obstructed her path, clutching at her sari as she cried for assistance. 

This incident—with its echoes of the shameful disrobing of Draupadi in theMahabharata—was the beginning of the end for Karunanidhi. Jayalalithaa publicly vowed to “never step foot inside the House until conditions are created for a woman to attend the Assembly with dignity”. And rest is history, she became cm of state for five times after that. She will always be remembered as symbol of women empowerment. 

India just unveiled world's largest solar power plant

This sunlight based power plant is arranged at Kamuthi, in the condition of Tamilnadu. This venture has been commissioned by ADANI POWER aggregate.

This is world's biggest sun based power plant (photovoltaic),generating most extreme sun based vitality at a solitary place.Previously this title had a place with TOPAZ sun based homestead in California,which has limit of 550 MW,

It has the producing limit of 648 Mw,which is most astounding for any single sun-powered plant on the planet.

Kamuthi sunlight based power plant was finished on 21 sep 2016 with starting a venture of 4550 crores.

This plant comprises of 25,00,000 sun oriented modules (a sunlight based module is a blend of sun based panels).And 27,000 meters of structures,576 inverters,154 transformers and 7500 km of the link.

Boards involve 1270 sections of land of land,while the entire plant is extended in 2500 sections of land of the area,it should give power to 1.5 lakh homes.

Sunlight based boards of this plant are cleaned once a day by the automated system,which is thusly charged by sun-based power,therefore making it the self-supporting framework.

India beforehand had added up to limit of 8.6 gigawatts of sun-powered energy,now including the limit of Kamuthi power plant our ability has raised to 9.5 Gws.

Beforehand Charanka sun-powered park,Gujarat was the greatest sun-powered vitality creating plant of India it has a limit of 221 megawatts.

Sun-powered vitality has been a prevalent type of renewable energy,all the created nations are attempting to boost their renewable vitality generation. China creates the most noteworthy measure of sun-powered vitality ,China had added up to limit of 43530 megawatts (approx). India is route behind in this field.

Difficulties and open doors for India in the field of sun-powered vitality:

The land is a rare asset in the nation like India.due to high populace thickness. A ton of land range is utilized as a part of building up such sort of sunlight based power plants.

The fund is the field where we have to stress ,there is insufficient state house interest in the field of renewable vitality in India as of now.

The third test is of technology or specialized issues related with sun-powered power.for the case, Indian framework is not as the present day when contrasted with created nations like America,which causes a great deal of force misfortune amid transmission. Lattice incorporation and capacity are different issues.

''On eleventh Jan 2010, then head administrator Manmohan Singh reported the 'Jawaharlal Nehru national sun oriented mission' with an objective of 20 gigawatts sun-powered vitality generation by 2022.Which was later increased to 100 Gws in 2015 union spending plan''.

Goods and Services Tax:One Country One Tax One Market

GST BILL SIMPLIFIED

It has been hailed as India's 'greatest expense change.' After months of political haggling, the administration has won a political accord on the quite anticipated products and enterprises impose (GST) charge, 

The GST will make a typical market for more than 1.25 billion individuals. Here's a refresher on what it is: 

It's a sweeping aberrant expense that will subsume a few circuitous state and government duties, for example, esteem included assessment (VAT) and extract obligation, and distinctive state charges, focal additional charges, amusement impose, extravagance charge and a huge number of related collects by neighborhood bodies. 

The GST is probably going to be at 18 % and is broadly anticipated that would be actualized one year from now in April. 

GST is a 'goal based' assessment, which means it's charged where merchandise is expended, rather than where they are created. Since it moves the power that few Indian states have had in forcing roundabout expenses on the generation and development, a concentrated GST Council has been set up that will choose which duties will fall in the domain of states and which can be subsumed into the GST. A question determination instrument will likewise be set up to determine any GST-related debate. 

What will get to be distinctly less expensive? 

Expect numerous products and buys to end up distinctly less expensive except for fuel, alcohol, and tobacco. While a few businesses are relied upon to be recipients, media outlets might be a major champ as it will essentially cut down the 27 percent diversion impose. Here's the manner by which heading off to the motion pictures will get to be distinctly less expensive: the focal and state charges come to about ?66 on a ?300 film ticket. The assessment could come down to about ?46. Loads of PVR silver screen have shot up lately. Another recipient is the development and building materials industry, which implies the lodging part may likewise be a major victory with things like paints and concrete getting to be distinctly less expensive. 

Why is it a major ordeal? 

The GST is relied upon to add two for each penny to the nation's GDP, other than making the development of merchandise less demanding crosswise over states. Since so far expenses have shifted crosswise over states, frequently business trucks have needed to experience different checkpoints to acquire the vital allows and pay a few charges to the states they pass on their courses, which causes delays and energizes gift. A uniform expense will make that development of business items smoother.